NIVEA MEN

Our goal was to encourage men to be confident in their skin. First, we needed to understand their skincare habits and how men support each other. But are men prepared to be complimented on their skin? To find out, we conducted a social experiment as well as a large-scale survey* at the same time. The results were eye-opening; we realised we needed to add a kick to the conversation to make it less awkward and encourage men to feel great in their skin. *The data is based on an online survey conducted by YouGov Deutschland GmbH in cooperation with Beiersdorf, in which 3,049 men over the age of 18 from the USA, Great Britain and Germany.